USJ Cycles

USJ CYCLES 🚴‍♂️ has been rolling since 2003, with over 17 years of experience in all things cycling. Their shop offers everything from Folding and Mountain (MTB) bikes to Road, Touring, Hybrid, Kiddy and more!

We gave their brand a fresh spin—shifting from a family bicycle image to a sport bicycle vibe. We enhanced the bicycle crank so it pops as the letter ‘C’, refined the ‘S’ with a sleek edge to represent speed, and injected more energy into the overall logo.

Objective:
Refresh the brand identity to appeal to sport-oriented cyclists while keeping its cycling heritage alive.