Miki’s Mum

Miki’s Mum Ginger Tea is a 50-year-old family recipe that warms hearts (and tummies!) across Malaysia, with 90% return customers. We came in to give this beloved heritage brand a new packaging design from zero, so the look matches the taste.

Objective:
To design packaging that feels warm, trustworthy, and full of care, while standing out on shelves and reflecting the brand’s strong tradition.

Concept:
We crafted a design featuring hands cupping ginger tea cubes, forming a heart-like shape to symbolize love, warmth, and health passed from Miki’s Mum to her customers. The style blends traditional cues with a modern premium feel, making the packaging as comforting as the tea itself.