Pustaka Rakyat

Pustaka Rakyat (M) Sdn Bhd is a leading education resource provider in Malaysia, supplying educational books and stationery to support students, parents, and the academic community for over 25 years.

We helped Pustaka Rakyat introduce their mobile app through a complete 2D animation video, from storyboard development, scriptwriting, and custom illustrations to full animation production. The video was designed with a friendly and family-oriented tone, making it easy for parents to understand the app’s features and benefits.

Through engaging visuals and storytelling, we highlighted the app’s convenience, including multiple purchasing options, same-day express delivery, easy payment process, product variety, and seamless membership integration.

Objective:
Create an engaging and informative animation video that effectively introduces the Pustaka Rakyat app, communicates its key features, and encourages parents to embrace a more convenient way to purchase educational essentials.